Basic Guide To LinkedIn Marketing Campaigns

With LinkedIn Marketing Campaigns, the automated auction starts once a reference group customer you indicate shows. To play an important role in deciding whether or not your advertisements are shown to users, is also the relevance score (Relevance Score), the higher the better, and more clearly, the offer made. The advertiser receives a high relevance score if LinkedIn users have positively evaluated their advertising in the past. The value is not visible to users.

Sponsored InMail

Sponsored InMail means advertising messages that you can send to users via LinkedIn. Create a new campaign and choose the InMail option. In the next screen, indicate a name for the advertisement and for the sender, these will not be visible externally. Usually you are the sender of the message in question, but sometimes it may make sense to indicate someone else within your company.

For example, if the content of the email concerns only a specific department, then the fact that the sender of that department appears as sender can positively influence the recipient. Clearly it is necessary that the question be discussed internally and that the person in question is aware and agrees that his name is used in the messages.

The next step is to compose the text of the message. The first thing you need to think about is finding a good item for the email; the space you have available is 60 characters: set up your object so that the user who receives the email is encouraged to open the entire message. When writing the text of the message you should avoid prolonging too much. The same LinkedIn offers a maximum length of 1000 words.

To set the text you have all the typical functions for a clear and effective layout: bold, italic, underlined and various lists. The personalized fields are also important for the success of your InMail messages. It is possible to insert placeholders for the name and surname, through which the system allows you to customize these messages addressed to a large number of people as part of LinkedIn Marketing Campaigns.

Moreover, LinkedIn gives you the possibility to insert a button for the call to action inside your message. All you have to do is indicate which web page should postpone the button and insert the wording for the button implementation. If you wish, you can also add a banner to your message.

Once you have completed what will be your message, continue as explained above, setting your target audience and the budget available. The payment method for a Sponsored InMail campaign is per message sent (CPS or Cost per Sale).

Instagram Analytics App Metrics That You Should Track

Instagram is becoming a major marketing tool for businesses. Companies do not only use their own accounts but also pay so-called influencers to boost their campaigns. Since significant amounts of money are being spent, it is important to measure the success of the strategy. The use of an Instagram analytics app is crucial in the collection and interpretation of data. Below are some of the vital metrics:


For individual posts, the biggest concern is the number of impressions obtained by each of the ones published. More is always better. You want to have as many people as possible to see your content to promote brand awareness. Using relevant hashtags is one way of increasing views.


Followers will not be active in IG all of the time. They will need to sleep, work, travel, and do other things that will take them away from their screens. As such, it is important to time the posts perfectly to make sure that these will be seen. Use Instagram analytics app to learn about the usage habits of your followers.


Getting people to see the posts is only part of the equation. It is even more desirable to see followers interact with the posts by liking, commenting, sharing, or saving them. This means that they were moved so much that they were compelled to act. Comments are particularly valuable as they promote interaction that could build a community.

Follower Growth

Aside from the individual posts, the metrics of the account as a whole should also be monitored. Of particular interest is the growth of the number of followers. These are the people who found the account and have chosen to stick around to see future content. Keep pushing this up to create a solid base.

Audience Metrics

It is often useful to know more about the audience. Fortunately, Instagram can collate information regarding age distribution, gender divide, periods of activity, and geographical location. Study the details provided and tailor the posts to the viewers for better engagement.

Engagement Rate

Gauge the success of your activities based on the engagement rate of your account as a whole. Is it consistent throughout? Are there posts that have more likes and shares? Perhaps you can replicate elements of the best posts to increase he engagement for the rest of the content.

Stories Metrics

There are story-specific engagements that can prove useful including skips, replays, exits, and replies. If there are links, then it would also be interesting to note the click-through rates and conversions. Use Instagram’s built-in analytics tool or use third-party apps for your studies.

3 New Features That Every LinkedIn Expert Should Leverage In 2018

Although LinkedIn rarely discloses the number of active monthly users that their platform boast of, various sources confirm that the network has grown by more than 65 million total members since 2016. Is this a testament to the new features? Perhaps, but there is definitely a lot to unpack from these new additions. Without much ado, here are the top additions that anybody who want to become a LinkedIn expert should leverage:

1. Trending topics

The platform is now endowed with a feed that allow users to follow trending stories. This is to make their users engage more on the platform. In fact, the newsfeed has been modeled in the style of Facebook. To the top-right of the newsfeed, there is a news widget that highlights “what people are talking about now”, a function that is seeded with some of the popular topics selected by more than 20 editors composed of former business journalists and is integrated with LinkedIn’s algorithm to output trends that are specific to user’s connections and content that they engage with on a daily basis.

2. Smart Replies

Though an effective Chatbot has not yet been integrated into the platform, artificial intelligence (or AI) is already making inroads into the user experience via smart replies. Inside LinkedIn Messaging, there are suggested responses (such as ‘thumps-up symbol’, “awesome”, and “sounds good”) below an open conversation, based on the messages that you recently sent. Although you may not find them in every chat window, the platform plans to customize the responses further based on the person you are chatting with. For instance, there will be “Thanks, John!” as opposed to simply “Thanks!” As users continue to spend more time with their peers and business connections, AI and machine learning are expected to make the platform even more convenient and more user-friendly in the coming feature.

3. More analytics

More than ever, LinkedIn now provides extra analytics on how other users on the platform interact with the content that you share—not just the people who likes your posts or views your profile. You can now see not only who likes your content but also the companies they come from, their roles in the companies, their locations, and even where they found your content.


When it comes to new LinkedIn features that a LinkedIn expert can leverage, the above list isn’t in any way exhaustive. Scout for more if you want to master the platform. In the meantime, click and experiment with the capabilities of the three to see if your audience or prospects want to spend more time with you.