Instagram is becoming a major marketing tool for businesses. Companies do not only use their own accounts but also pay so-called influencers to boost their campaigns. Since significant amounts of money are being spent, it is important to measure the success of the strategy. The use of an Instagram analytics app is crucial in the collection and interpretation of data. Below are some of the vital metrics:
For individual posts, the biggest concern is the number of impressions obtained by each of the ones published. More is always better. You want to have as many people as possible to see your content to promote brand awareness. Using relevant hashtags is one way of increasing views.
Followers will not be active in IG all of the time. They will need to sleep, work, travel, and do other things that will take them away from their screens. As such, it is important to time the posts perfectly to make sure that these will be seen. Use Instagram analytics app to learn about the usage habits of your followers.
Getting people to see the posts is only part of the equation. It is even more desirable to see followers interact with the posts by liking, commenting, sharing, or saving them. This means that they were moved so much that they were compelled to act. Comments are particularly valuable as they promote interaction that could build a community.
Aside from the individual posts, the metrics of the account as a whole should also be monitored. Of particular interest is the growth of the number of followers. These are the people who found the account and have chosen to stick around to see future content. Keep pushing this up to create a solid base.
It is often useful to know more about the audience. Fortunately, Instagram can collate information regarding age distribution, gender divide, periods of activity, and geographical location. Study the details provided and tailor the posts to the viewers for better engagement.
Gauge the success of your activities based on the engagement rate of your account as a whole. Is it consistent throughout? Are there posts that have more likes and shares? Perhaps you can replicate elements of the best posts to increase he engagement for the rest of the content.
There are story-specific engagements that can prove useful including skips, replays, exits, and replies. If there are links, then it would also be interesting to note the click-through rates and conversions. Use Instagram’s built-in analytics tool or use third-party apps for your studies.