Photography is a hobby that has become more and more popular over the last few years. Freelance photography is on the rise as well, with many people choosing to go into business for themselves rather than work for someone else. Freelance photographers can find success in different ways, but there are some tips that will make it easier to succeed in this industry:
1) Create an online portfolio of your best photos so potential clients can see what you have done before making a decision about working with you. 2) Be sure to research your competition so you know who they are and how they operate before entering their market space. 3) Make connections with other freelancers in your area by attending networking events or using social media sites like Twitter and Instagram.
Online portfolio:
Make sure to keep your images consistent so that people can recognize the style easily.
Your photos should be high resolution, and any text or graphics on top of them need to be easy for potential clients to read.
You also want them to see how you work with different lighting situations, shooting styles, etc., so make sure they are clear enough for your audience to understand what is going on in each shot. This means some might not show an entire scene but instead focus on one part like a person’s face (while others will include more context).
Freelancing: When freelancing as a photographer it’s important that you do careful research about who else has established their name in this industry before trying to compete directly against them. Freelancers are always on the lookout for someone who can do something better than them, so if they see you trying to undercut their prices or offer similar services make sure that you’re offering something more unique.
Offer Add-ons: One way of providing clients with an added value is by providing add-ons like business cards and social media headers free of charge when they order a package deal from your website. Make sure that these items include your logo as well because this will help build brand identity over time after multiple orders.
What else should I know? Freelancing in Nairobi is a lot like any other business and you will find that it’s not as easy to make money compared to the beginning. Freelancers build their customer base over time, so if you’re looking for quick earnings then this job might be harder than what you think.
Freelancing may seem very attractive when starting out but there are some things that we haven’t mentioned here such as how much work freelancers need to put into getting clients in the first place and making sure they keep them.
Freelancers need to be able to keep the customer satisfied, otherwise, they won’t come back after their first order or project is done. Freelancers also have various expenses that are not covered in this article such as equipment fees and website hosting costs for example which you should consider when looking at your earnings.
In conclusion, Freelancers can be a great asset for your business as long as you know how to market yourself and provide clients with added value on top of the service they are already paying for.
For more information on freelance photographer Nairobi, check online.