Sales engagement platforms are a dime a dozen these days. Every sales organization is looking for that tool to help them close more deals and increase their win rate. But with so many options on the market, how do you choose the best sales engagement platform for your needs?
Here are a few things to consider when choosing the best sales engagement platforms:
- Ease of Use: The last thing you want is a platform that’s difficult to use or takes forever to learn. You want something intuitive and easy to use so your team can hit the ground running.
- Feature Set: Make sure the platform you choose has all the features you need to be successful. If you’re looking for a platform to help you manage your pipeline, track your sales activity, or send out personalized emails, make sure the platform you choose has those features.
- Price: Don’t forget to consider the platform’s price. Some platforms are more expensive than others. Make sure you find one that fits within your budget.
- Customer Support: Choosing a platform that offers good customer support is important. If you ever have any questions or run into any problems, you want to be able to get help quickly and easily.
These are just a few things to consider when choosing a sales engagement platform. Hopefully, this will give you a good starting point for finding the right platform for your needs.
Types of Sales Engagement Platforms
There are a few different types of sales engagement platforms on the market. Here’s a quick overview of the most popular ones:
- Customer Relationship Management (CRM) Systems: CRM systems are some of the most popular best sales engagement platforms. They help sales teams manage their pipeline, track their sales activity, etc. Some of the most popular CRM systems include Salesforce, HubSpot, and Zoho.
- Email Marketing Platforms: Email marketing platforms can be used to send out personalized emails to your leads and customers. They can also help you automate your email marketing campaigns. Some of the most popular email marketing platforms include Constant Contact, MailChimp, and Drip.
- Sales Automation Platforms: Sales automation platforms help sales teams automate their sales process. They can help you track your prospects, send out automated emails and proposals, etc. The most popular sales automation platforms include HubSpot Sales Pro, Autopilot, and Outreach.
- Lead Generation Tools: Lead generation tools help you find and qualify leads. They can help you find potential customers on the web, collect information from them, and more. Some of the most popular lead generation tools include LeadPages, BuzzSumo, and LinkedIn Sales Navigator.
