Explainer videos are a powerful tool for businesses of all sizes. They help expand the reach of companies, capture attention and create brand recognition. When done properly, explainer videos can effectively communicate complex information engagingly and concisely.
How to Make a Corporate Explainer Video
Making a corporate explainer video is not as difficult as it may seem. By following these steps, you, too, can create a compelling video that will draw viewers in and leave them wanting more:
- Define Your Audience – The first step in creating any corporate explainer video is defining your target audience. Who do you want the video to reach? What will be the main message that you want to communicate? By understanding your audience, their needs, and the type of video they would engage with, you can tailor your video to provide maximum impact.
- Outline Your Content – Once you know your target audience, it’s time to start outlining what content you want the video to cover. Depending on the complexity of the topic being discussed, this could range from a single statement or a full script. Regardless, it is important to have a clear idea of where you are going before beginning production so that everything goes smoothly.
- Choose Your Style – There are many styles for corporate videos; animation, whiteboard drawings, motion graphics, and live-action are just a few. Deciding which style to use largely depends on your target audience, the topic of the video, and the budget you have available.
- Record Your Video – Once you have decided on a style for your explainer video and have completed the script or outline, it’s time to start recording! Depending on your style, this could involve hiring actors or animators to create custom content or simply setting up a camera and filming yourself presenting your message.
- Finalize Your Video – After recording your video, it’s time for post-production. This includes adding background music, voiceovers (if needed), sound effects, and other elements to make the explainer video look professional.
- Publish – The last step is to publish your video on the platforms that best suit your target audience and objectives. This could be a social media platform, website, or even a physical space like an office or store window!
Conclusion
Creating a corporate explainer video is not as daunting as it may seem. By following these steps, you can create an effective explainer video that will give your viewers a clear understanding of the message you are trying to communicate.
