Dolly Magazine Modelling Competitions And Awards

Teen magazines have an immense influence on young people. This is certainly the case for Dolly Magazine which has been circulating around Australia since 1970. It was the brainchild of Jan Goldie and Fairfax ltd. It features the hottest young celebrities on the cover, as well as major trends, advice columns, shopping guides, fashion tips, showbiz news, and feature articles. Everything is geared towards female teenagers and the issues that they face at their age. An online edition complements the print edition with additional content such as downloads, quizzes, and games. Starting 2017, printing ceased and only the online edition remains due to the changing habits of consumers.

Modelling Competition

Among the highlights of the magazine are its annual modelling competitions that have discovered some of the most famous faces in the country today. With the competition, readers get the rare opportunity to kickstart a modelling career backed by respected industry heavyweights. It all began in 1990 and continued throughout the decade. Things came to a halt in 2002 because the then-editor felt that it was giving the brand a negative impression. Efforts to revive it did not stop, however, and it was rebooted after 10 years. Winners are signed to a big modelling agency, have their own fashion shoot, star in a Dolly cover, and go to New York to meet US affiliates.

They will also be the brand’s spokesperson for a year. The contest aims to find a person who can represent the magazine in the best way possible so it goes beyond looks and figure. They want someone who can fit the shoes of a role model for teenage girls. In order to be eligible, one has to be between the ages of 13 and 18 at the time of the competition. There is a roadshow in every state which interested parties can register for. They need to appear in person and hand in the filled-up form. An alternate way is to join online. Among the judges are the magazine editor, sponsor representatives, and modelling executives. The readers are also given the chance to vote for their favorite contestant.

Teen Choice Awards

Indeed, the magazine is eager to hear the voice of their audience. They always have polls on hot issues and other topics of interest. They also launched the Dolly Teen Choice Awards to learn more about what their readers like and who they love among local celebrities. Among the awards presented are Most Popular Sports Star, Best Dressed Celeb, Model Celebrity Citizen Award, Coolest VJ, Raddest Radio Host, and Hottest Music Act.

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