Social marketing on platforms like LinkedIn is based on the consumer’s perception of interests, the barriers to the adoption of the behavior and competitive forces. The result of interventions that aim to reduce the barriers to behavior change and increase the benefits that matter to the public.
In a society of free will where everyone can make choices there are always alternatives. All behaviors are competing with others. Competition in social marketing is defined as the supply of available choices that lead to the adoption of a behavior.
The product, place (location), price and promotion are the basic elements of social marketing and LinkedIn campaigns. These tools are used to reduce the barriers that hinder the adoption of the desired behavior and to increase the benefits that encourage people to adopt it.
These tools are used together to develop an alternative that will be perceived as more attractive than all the others. The social marketer has to assess and weigh the use of these four elements in order to optimally influence behavior change.
The term digital marketing has recently appeared in the world of professional marketing and communication. Indeed, there was no terminology to describe the actions of the companies using digital media (computer, mobile, podcast player, video games and digital signage) to reach their potential customers.
Certainly, there is a term to describe each discipline digital marketing (e-marketing for the marketing done on the Internet, mobile marketing marketing on mobile devices, etc), but there was no name to describe all of these disciplines together under a common term.
Given the rise of new media, companies are trying to evolve their marketing organization. Thus Internet marketing experts have their scope of responsibility grow to encompass issues of digital marketing. There is a need to invest time in free online LinkedIn classes.
They must learn to target consumers not only on the internet, but on all the digital media platforms. Advertising professionals will have also learn to master this field. As an example of the evolution of media consumption, an American teenager spends more time playing video than watching television. To reach these consumers companies will therefore have to find ways to be present brands intelligently in video content.
SoLoMo is the new trend of internet post- web 2.0, a tidal wave that will once again change everything. This acronym stands for: Social, Local, Mobile. Some sites or brands incorporate more than one of these three SoLoMo characteristics. For example, social networks Twitter and Facebook, and are mainly used in mobile phones, and Facebook with its local pages also seeks to be present on local level.
Content Marketing is a set of marketing methods that are based on the creation and or dissemination of useful information to the consumer in order to gain confidence and attract potential customers.
Content marketing involves the preparation and dissemination of high quality, relevant and valuable information that is not advertising, but which indirectly persuades the audience to take the necessary decision to choose a distributor’s service.
The benefits of this type of marketing is that it effectively attracts the attention of the audience, helping to win the trust and subtly promotes a product or service on the market.
The spread of information content and free online LinkedIn classes can be diverse: websites, blogs, social media, traditional media, books, magazines, printed or online news publications.
The purpose of the free flow of information is not in the advertising of specific products or services. But to inform consumers about the general situation in this segment of the market, about the events taking place in it, about how to deal with related problems.