Fashion is a constant thing, and each year, new clothing trends grace the market. Globally, high-profile pop culture artists have influenced the way their supporters dress. The artists inculcate their personal style into their clothing. In the long run, what they wear appear fashionable to millions of active fans. Since pop music is all about identity, the element is transferred into the t-shirts, the hoods, and the trousers that active supporters wear. Undoubtedly, pop culture is massively influential in the fashion industry and its effect is big.
How Big?
Every day, we are subjected to different trends of pop culture on the streets and on social media. The funny thing is that other than music, we put emphasis on the pop culture clothing ideas that the artists paint. Due to the evolution of pop culture over years, traditional fashions are constantly reborn. You’ll see young people wearing baggy t-shirts printed with images of their popular artists. There are also those who prefer to wear t-shirts with print messages that glorify pop culture. In the same line, baggy jeans are a popular choice for a majority of teens, and they wear the outfits because their ‘iconic’ artists promote the trend.
Pop culture has been in existence for decades but the attires come with different touches depending on events and personal taste of the pop artist. In the recent years, we have seen the rise in popularity of pop culture clothing brands such as Gucci, Prada, and D&G. All these designers have one thing in common: they are spreading the pop culture. When you look at the leather jackets, baggy jeans, and image shirts that artists like Jay Z and Lil Wayne wear, all you can see is the pop culture in full effect. The culture is also displayed by how they dress. For example, wearing baggy jeans on the waistline may not appear pop-like but if it’s worn below the waistline, it looks stylish and pop-trendy. Another important aspect of pop culture that has been blended to fashion is derived from technology. For several years, technology has commercialized the fashion industry, and is now profound than before. Fashion houses are utilizing digital libraries, which house all forms of pop culture information such as colors, styles, prints, and product specifications.
Conclusion
The influence of pop culture on the fashion market goes beyond the attires that the artists wear. It’s more of the message promoted and the way the clothes are worn. Pop culture is here to stay and its influence on fashion is deep-rooted. We should look forward to more designs in the future.