Every year, companies all over the world spend more than $500 billion on advertising. Advertising boosts productivity and raises the level of economic activity. According to researchers, advertising is the most powerful art form.
1. Advertising Sells The Benefits of a Product
People do not purchase products. They purchase benefits. The top advertising agencies Sydney usually sell the benefits of products. Advertising that wins the hearts and minds of consumers is advertising that is persuasive and charming. Great advertising always has a lasting impact on people and it wins the attention of consumers and a share of their wallet.
2. Advertising Works
That is according to leading industry practitioners. Consumers actually buy into advertising. It affects their emotions and behavior. A good advertisement will easily gain the attention of audiences. After grabbing attention, the ad facilitates brand awareness. The primary purpose of advertising is to build a brand. One of the most important business assets is the brand.
3. Great Advertising Changes Perceptions
Advertising can change emotions and attitudes. It can make people to have a good perception of a particular brand. Companies need to invest in online and offline advertisement.
4. History of Advertisement
James White formed the first advertising agency in 1800. It had its headquarters in London. It later went out of business in 1980. In 1812, Reynell & Son advertising agency started operations in London. It later became TMP Worldwide agency. Volney B. Palmer started the first American ad agency in 1850. It produced advertisements for several newspapers.
The father of modern advertisement was Mathew Brady. In 1856, he produced the first modern advertisement that featured a font and typeface that was unique from the text of the publication. Later in 1856, Robert E. Bonner published the first full-page newspaper advertisement.
The father of modern magazine advertising was James Walter Thompson. Thompson purchased an existing advertisement firm in 1877 and renamed it, James Walter Thompson Company. He later hired artists and writers and created the first creative department in an advertising agency.
5. Globalization of Advertisement
Of late, there has been the globalization of advertising. English agencies are expanding to the US and other countries while US agencies are expanding to Europe, Asia, Africa, and other places. Ad agencies have realized the immense opportunities associated with globalization. Some of them have a global network of offices.
6. The Creativity Factor
The top advertising agencies Sydney usually produce advertisements that capture the attention of audiences. This is because such agencies have highly creative individuals. In advertising, the most important matter is creativity.
The Bottom-Line
A company can have a great product but if there is no great advertisement, there will be zero sales. Marketing is just as essential as production. A business can have an in house marketing department. Alternatively, a business can outsource everything to an advertising agency.