Category: Marketing

The Need for Market Research

Regardless of the size of the business or nature of the trade, one aspect that plays an instrumental role in the development of the company is proper market research. A business cannot afford to make decisions without having solid market research behind the choices. The market researchers are specialists who study relevant information, collect data, and bring the latest market information to the management of the business. Based on market research, companies take many decisions. A company may hire new talent, launch a product or service, or step into a new trade based on the finding of the marketing research.

The Role of Market Research Professionals

Owing to the critical value of marketing research, competent market research professionals are in demand. The industry is highly competitive, and if any organization lacks in marketing research, they will fall for poor decision making, lose their market share, and cannot increase their ROI. The companies require market research professionals with the qualification and experience to provide sound information that can be the foundation for decision making. However, it becomes challenging for any business to hire a continuous team of researchers regularly. Not only hiring is costly, but at times the projects are industry-specific, so it does not make sense to have a specialized researcher work in varying projects that do not fall in their expertise.

Another problem is the on-going need for global research where businesses want to explore markets in various regions. It does not make sense to recruits researchers all over the world. A solution to find competent market researchers depending on the size and scope of the project is to hire the services of a market research freelancer.

Market Research Freelancer – Get the Best to Work for You

There are many job agencies, online recruitment sites, and free classified where you can get information about market research freelancers. These are professionals who can dedicate a specific time for your project and will charge a fee for their services. Other considerations for the charges are the nature and complexity of the market research. Since you hire the market research professional as a freelancer, it is a short-term contract that can last from a few weeks to some months. Many competent freelancers provide top-notch marketing research services to the company to earn an extra income. You can benefit from this setting by hiring the freelancer at any competency level from beginner to expert. You can budget your market research expense and the scope of the research and can hire a market research freelancers from any part of the world.

Marketing is an essential part of running a successful business. While running a company does not necessarily require that you become an expert in marketing, sometimes it is good to be an expert in the field. So if you are thinking of getting into Trade School Marketing to sharpen your skills, then you think of a good thing. It is, however, essential to understanding that there are several ways to embrace if you want to make money through marketing. Here are some of the tips that will guide you to become an expert in digital marketing.

Follow the Leaders

It is not always a good idea to copy everything that you see people doing. However, when it comes to serious matters of running a business such as marketing, you will need to take notes from the leader. Take an example of Facebook, for instance. They have been in the digital space long enough to have mastered some of the secrets that one will need to stage a successful marketing campaign. One of them is to make sure that you have as many followers as possible.

Find Tutorials

Thanks to the internet and YouTube specifically, you can always get all the information that you need. If you think that you do not have proper ideas of what digital marketing is, for instance, then you might need to consult the internet for more information. Since the internet is packed with a lot of information, it is all about you spearing some of your time to go through different tutorials. The best to becoming a marketing expert is to teach yourself. When you are stack, you should never hesitate to look for professional assistance.

Consider a Degree in Marketing

Studying has no end. If you think that gaining marketing skills will solve some of the problems that you are fencing as far as running your business is concerned, you should never hesitate to take a course in marketing. A degree in marketing in a Trade School Marketing will provide you with an excellent opportunity to advance your marketing knowledge and skills. There are many online schools that you can opt for if you have a busy schedule. Online learning is quite flexible.

Stay Informed

Lastly, you need to ensure that you are well informed. First, you should acknowledge the fact that we are living in an information era. What this means is that potential consumers are looking for information that will guide their consumption habits. When you are well informed, it will be easy for you to identify the needs of consumers and offer them what they are looking for. The social media platforms, newspapers, and TV should be your source of information.

When do you think about the word “logo” what springs to mind? Possibly the red and white script of a certain soft drink brand? Or maybe the red, white and blue of its closest competitor? Just how much does it cost to create your own logo? And what makes a logo effective?

What Does a Logo Do?

Logos are much more than simple pieces of artwork. A good logo identifies a product, encapsulates what a business does and makes that brand instantly recognizable. A good logo is vital for good branding.

There is often much more behind logo design than meets the eye. Plenty of research goes on prior to the concept of the logo being created. At the high-end corporate level, whole brand strategies hinge off that logo and include research into the company, what it does and how it operates.

Will Logo Work?

When the logo itself is created it must pass multiple tests. Will it work as well on stationery as it will on the back of a bus? Will it look good on signage as well as the business cards? Does it still work when converted to black and white? Does it step on the toes of other registered trademarks?

How Much Did Those Famous Logos Cost?

So which are the most expensive logos in the world and which are the cheapest? You may be surprised.

Let’s start with a product already referred to earlier, the very popular soft drink brand. The logo design for this brand of soft drink is as iconic as it is old. It was the partner of the company’s founder who designed that familiar red and white script. He felt that the two Cs would look good in advertising. That was back in 1886, so it seems he was right. And the cost of that logo — nothing!

Other companies that have paid $0 for their logos include big players such as the American multinational technology company best known for its widely used PC operating system; and the company behind the world’s largest search engine. Both of their logos were designed in-house or by friends.

Other companies have invested millions, if not billions of dollars in their identity strategies. Take, for example, the second-largest bank in Australia. This well-known bank took two years and spent a whopping $15 million on re-branding and producing a new logo. This included a revamped marketing strategy as well, and when you consider the money that banks make it was probably money well spent and justifiable.

Don’t Panic!

If you’re setting up a business and are despairing about the cost it would take to create your own logo and establish a market brand, maybe grab yourself a Coke and have a think. If that logo in your hand is still going strong well over 100 years after its design, maybe all you really need is a great idea, and perhaps a computer geek as a friend!

Marketing has and continues to evolve every day and while traditional marketing is still applicable, the dynamics of the modern customer have rendered it less effective. To overcome the challenges and shortcomings of traditional marketing, marketers have established that inbound marketing could very well assist them to realize greater sales. So what is inbound marketing? This article seeks to delve into the concept as well as other crucial elements such as why every business or marketer needs to embrace it.

It is a modern marketing strategy that optimizes a variety of pull marketing. Some of the approaches include blogs, content, marketing, Search Engine Optimization (SEO), Pay Per Click (PPP) and social media among others. All these approaches are designed to boost brand awareness and increase sales.

Contrary to inbound marketing that wins the attention of customers, outbound marketing seeks to identify customers. This is the reason inbound marketing is the most effective way of making a business known to members of the public.

Why is Inbound Marketing a Buzz Today?

We live in a fast-paced world full of information but with little attention. According to a study by IBM, 2.5 quintillions of data is created every day and that 90 percent of the world’s data has been developed in less than five years alone.

Today, this new marketing strategy has given customers (both potential and existing) an opportunity to access accurate information about a product(s) as quickly as possible. Social media has become a powerful platform since it allows buyers to share and compare product information before making a purchase.

Why Every Marketer Needs Inbound Marketing to Remain Relevant

In a nutshell, inbound marketing offers marketers numerous benefits. When properly implemented, this marketing strategy can help:

• Create and sustain a brand preference subsequently influencing future purchases.
• Generate and boost social media shares.
• Place customers at the forefront of marketing.
• Help stimulate search engine optimization efforts.
• Boost brand awareness and presence.
• Customers to connect with your brand whenever they need it, 24/7.
• Generate sales leads at a lesser cost compared to traditional marketing strategies.

Contrary to traditional marketing initiatives, what is inbound marketing, strategies are self-supporting. For instance, a strong piece of content has the ability to sustain increased sales both in the short-run and in the future. Original and captivating content can be a good source of traffic through SEO, and other sharing platforms, including social media and word of mouth.

If you are running a business, you should capitalize on all opportunities and digital marketing is one platform that is accessible to boost your products to thousands of buyer. However, you need to partner with a professional digital marketing agency if you want to launch an effective campaign. Hiring an agency also ensures that the budget you set aside for digital marketing is fully applicable only on the marketing activities.

A digital marketer has a specific type of skill, and it is not possible for a small business or even a large scale business that have random digital marketing requirements to hire, compensate and run a complete in-house digital marketing department. Therefore companies prefer to work with an outside digital marketing agency and get access to people who hold the specialization, experience, and knowledge to build an effective digital marketing campaign. The cost of working with the outside agencies are way less than running an in-house department and business gets the best services without committing to an employment agreement and substantial investment. Having such a wide range of talents at your company’s order also makes it simpler to broaden your marketing ventures.

Agencies are not only professionals having diverse skill sets, but they also have extensive experience in different field of marketing so while it is challenging to hire a single employee and limit him to one aspect of marketing. In a digital marketing firm, you have the option to work with someone who is an expert in your business niche and uses his specialist’s skills for the benefit of your business. Agencies dedicate support to training agents and putting them on the top of their particular niche. Additionally, the organization setting within an agency encourages constant training and learning.

One of the most critical tests for in-house marketers is showing the returns on investments. Agencies are specifically hired to build processes that would increase revenue, and these results are measurable. Agencies have the responsibility to develop and implement the digital promotional strategies, capture and retain clients, and show results to the investments made in the digital marketing process.

All in all, for a business it makes the most economical, practical and logical step to work with a digital marketing firm. With the fierce competition in the digital world it is not possible for the business to survive or capitalize on the digital marketing strategies without the services of the agencies. The digital agencies can work on a contractual basis that can be both a long term contract or a short term project depending on the need of the business.

If you are looking for top professionals that offer beauty cinemagraphs in Los Angeles, you can find these experts here. Los Angeles is one of the centers of the fashion and movie industry and this is why there are many experts in cinemagraphs in this American city. Before talking about cinemagraphs in Los Angeles, it is perfectly in order to discuss the concepts of cinemagraphs.

What Is A Cinemagraph?

A cinemagraph is an exciting and magical combination of video and photography. This means that the cinemagraphy expert creates a still photo with a short video embedded in the photo. This video plays in a short but never-ending loop and blends with the photo. Now, this combination creates both visual and motion picture effect and this makes it a powerful marketing tool.

Features of Cinemagraphs

A cinemagraph is usually short but it has the ability to put the message across within a matter of seconds. Another feature of the cinemagraph is that it uses striking colors to create visual effect. The fact that the photo remains still while the short video is playing makes the cinemagraph look magical.

How to Create Cinemagraphs

Creating a cinemagraph is complicated but once you learn how to use the right software, it is relatively easy and it is lots of fun. First, you get the photo then you create a video recorded on a tripod or on a stable surface. When you have done these two things, you edit the video.

For the editing process, you use software and specialized apps. With the right software, you can make adjustments until you get exactly what you need. You can adjust color or manipulate speed. You also choose the particular type of loop you want your movie to contain. Your options here include repeat or bounce. Technically, the basic procedures for creating a cinemagraph are choosing the loop and masking. These are challenging procedures but it is a lot fun when you get it right.

Cinemagraphs and Beauty

There is definitely a connection between fashion photography and cinemagraphs. In fact, many experts believe cinemagraphs started with the Fashion Week 2011 in New York. Fashion photographers in New York City at the time experimented with moving pictures and this was modified to the cinemagraph in its current form.

Final Word

As you can see, there is a strong connection between cinemagraphs and fashion photography. Marketers, fashion editors, fashion photographers and marketers of beauty products can use cinemagraphs to promote their products. Find the right expert and this professional will meet all your beauty cinemagraphs Los Angeles needs.

There are many great reasons why you should use Portable Display Boards to grow your company. They are a great way to grab the attention of potential clients, and they are an effortless way to promote your business or services.

When you attend a trade show, you are competing with a lot of competition, so you need a unique way to stand out and to get noticed over the booth next to you. A display board will get you noticed and is a great conversation starter as well. Your potential customers will get a great overview of what you and your company is all about, but it should also pique their interest so that they will ask you questions and will want to find out more about what you represent.

A portable display board is a very compatible and convenient way to advertise, and you can also customize the size to fit within the space you have to work with. You can also get one that will fit in the vehicle that you have to transport it in. It is also a quick way to set up so that you make the most use of your time at the trade show which is very valuable. Every second counts and you don’t want to miss out on any opportunities simply because you are still setting up when potential customers pass you by. It will also make it easier to take down your display as well as set up which is invaluable if you are traveling from trade show to trade show.

If you make your booth engaging and interesting you’ll get more people not only walking by for a closer look by people will be more likely to stop and talk to you. It’s a great way to advertise your company and especially if you’re just starting out or have a limited among of funds to promote your company through advertising.

The whole idea behind advertising is to not only grab the attention of potential buyers but to also represent your company is a flattering light. Since your booth may be the very first time, that customer has ever seen or heard of you or your business you want to make the best possible first impression. You can get really creative with your booth and display, and you can even add LED lights to really make your booth stand out from all the others. If your display is colorful and engaging, you will be sure to get more people walking by to take a second look.

LinkedIn is one of the leading platforms for networking with like-minded professionals. But there is one thing that many users seldom talk about as much as they should—it is also a versatile marketing platform.

For starters, marketing on LinkedIn can seem a little bit intimidating. However, with a few tricks, the platform presents a lot of opportunities than you can imagine.

One of the most important aspects of marketing on the platform that you need to always get right is targeting your campaigns the right way. Targeting who see your campaigns can help double your conversions—the more relevant and specific your campaigns are, the more clicks you get.

As a guide, here are the common targeting categories that you can use for your next LinkedIn marketing campaigns:

1. Location

You can select the geographical location where you want your ads wants to appear. This can be as broad as South America or as specific as the Oregon area. So, if you are trying to expand your meal delivery business in Hartford, Connecticut, for instance, it is not advisable to waste your advertising dollars targeting customers in, say, Los Angeles.

2. Company

If your audience shares a common employer, you can target them directly—even by name. You can also target your LinkedIn marketing campaigns based on industry-like Finance, agriculture, legal or non-profit as well as company size.

3. Job title

LinkedIn allows you to target your audiences based on job titles, functions, years of experience and seniority.

4. Skills

You can also target audience based on certain skill sets such as financial planning, email marketing, copywriting, law, or risk management. You only need to figure out what your target audiences do well then tailor the campaigns accordingly.

5. Gender and age

Like other social media marketing platforms, LinkedIn allow you to target your audience based on gender or age group. This can come in handy when your audience is heavily skewed towards a given age or gender.

6. Member Groups

LinkedIn allow users to join groups of like-minded professionals, where they can discuss trending topics and issues. If you audience are interested in a given topic, you can use this targeting option to reach them easily.

Bottom-line

Currently, the above highlighted targeting options are what LinkedIn allows. The good news is that the options apply to sponsored content and text ads. However, don’t try to use all of them. You only need to remember that the more specific your targeting criteria is, the more relevant it is going to be your targeted audience—and better your ROI is going to be.

Social media marketing agency gets you better online visibility for your website. The marketing agencies have helped several companies maintain a high profile online. The social media marketing agency all sorts of SEO services to help companies rank high and get better traffic. The field of social media marketing is evolving with more developments taking place all the while.

Facebook, Twitter, YouTube and hundreds of other social media platforms are the marketing means for business to business and business to consumer promotional activities. By using the social media tool, it is now easier to market products and services. Besides keywords, Meta tags, unique content and link building, companies are now asking for social media promotional plan agencies to improve brand awareness and increase the number of daily hits to their website.

At some companies, the phones do not stop ringing for hours, because of the lucrative offers they post on social media networks. Businesses that want a better online presence hire experienced social media marketers. These experts know all the famous sites where your profile can draw better visibility for your website. First, your industry and the competitors are studied. Their social media marketing efforts are analyzed, and then a plan is developed using your specific keywords. These keywords are used in status updates, tweets and blog posts to ensure you come up in rankings while getting more traffic to the website.

Most companies hire social media marketing agency and link builders to work on their clients’ sites. Their task is to continuously work on building awareness in communities to spread your word in the target market. The more benefits you offer, the better response you gain from the market.

Online marketing is a rapidly changing field in the world today, with new procedures coming up each month. The more visible you will be the better online results you will get.

Many SEO companies are using the social networking platform to market products and services for their clients. There are no boundaries involved, and you can add as many international companies to the business circles you want. Get quality traffic from your niche and expand your target market across the border with ease. Hire an experienced SEO marketing agency to do your social media marketing. Both local and global businesses can benefit from the social media platform that is engineered to build awareness and get focused traffic to your website. This strategy will get your more customers and convert your prospects into sales figures as you will witness the growth in your business revenue and sales figures.

Most people think of Linkedin as a website of profiles of business professionals, and while that’s true, one of the standout features of this social platform is the company pages. Company pages are not mandatory, but if you’re interested in LinkedIn campaigns, then you’ll need to start with a company page.

Marketing Your Company Page

The first thing you should do is link your company page to your newsletters, blogs, emails, and other social media platforms. You should also place a “follow” button to encourage visitors to connect with your Linkedin page.

Next, you’ll also want to email your current friends, employees, peers, etc, and get them to connect with you on LinkedIn. This will help spread the word about your business page and add connections.

The next step is to publish and share content. Granted, this can be a lot of work, but it’s exactly the thing people are searching for. To get any mileage out of Linkedin, you’re going to have to create content that’s valuable. The more people that like it, the more that will connect with you and follow you.

This, of course, all leads up to your LinkedIn campaigns. Native ads are articles that you can pay to get preferential placement in the newsfeeds of your audience. Linkedin provides good targeting, so you can focus on the right prospective group to drive views, and you can get a lot of views with an outlay of minimal money.

Creating A Campaign

The steps to create a campaign on LinkedIn are the following:

Create an account
Create a campaign
Segment
Set auction bids
Set the budget
Measure performance

The first thing to do is access Campaign Manager, the LinkedIn platform that lets you create, manage, measure and optimize ads and campaigns. Once you’re set up, you’ll have three different types of campaigns that you can set up: text ads, sponsored content, and in mail sponsored messages. Select which type of ad you want and then select the segment.

The importance of segmenting is that the more specific and relevant the ad is to the audience, the more clicks you will get. In LinkedIn it is possible to segment according to a series of categories such as location, company, job, place of studies, skills, gender, and age.

Next, you’ll select the auction price, and whether you want CPC — Cost per click — or CPM — Cost per thousand impressions. You’ll set your budget, launch the campaign, then measure performance. After some time, you’ll analyze the numbers, and then you will know if your campaign has had the performance you expected. There are lots of free linkedin training online so better look for it.