If you have never thought of leveraging Pinterest in your marketing efforts because you only thought that it is a platform for women to share latest recipes and DIY projects, you need to check these astounding facts about Pinterest:
• Each pin is capable of driving up to 6 page views and 2 page visits
• A pin is 100 times more sharable than your average tweet
• Ecommerce websites can benefit immensely from pinning as each pin can generate up to 78 cents
• The lifespan of a pin is 7 days while that of Facebook and Twitter are 90 and 24 minutes respectively.
Put simply, there is power behind using this visible search engine to drive traffic to your website. But how do you create more traction from this versatile platform. Well, here are top 3 Pinterest marketing tips you can use to scale your website’s traffic.
1. Concentrate On The Description
Every pin has description below it that tells the reader what the pin is about. For bloggers, the blog title of your post and a little description of the post should suffice. However, to maximize your pin’s potential, it is highly recommended to go beyond this. For higher engagement, your pin should be:
• Detailed: strive to provide enough information to entice readers to click through your blog
• Interesting: it should draw the attention and emotions of the readers. So, use sensory-related words and great sentiments
• Actionable: include a call-to-action by using phrases such as click to find more or check out.
2. Create Pin-Worthy Images
What makes Pinterest alluring and addicting is the great images that users pin. Using just any image that you pick online doesn’t cut in this platform. So what makes a pinntastic photo?
• The right size: images should be taller than wide as 80 percent of pinners view feeds via mobile devices. Aspect ratios of 2:3 or 4:5 are y recommended.
• Image should be stunning: avoid human faces, use vibrant visual colors, and use contextual backgrounds that add to your overall blog’s image
3. Remember To Integrate Text In Your Images
For your pins to draw attention and drive traffic to your lunch trucks business website, it is vital to start adding texts to your images. It will not only look more professional, especially if done right, but it will also help your audience know exactly what your pin is about, fast at a glance.
Pinterest is one of the fasted growing social networks, and it is not going anywhere soon. As lunch trucks business owner, it is one of the greatest playgrounds to sharpen your image-making and marketing skills as you drive traffic to your site freely.