5 B2B Lead Generation Tactics You Can’t Afford To Overlook

Success in the business-to-business realm often comes down to relationships; how closely you’re connected with your target customers. Without this network, it’s pretty much impossible to gain a solid footing on the landscape. That’s why you need a set of solid strategies for your B2B lead generation initiative; we’re more than happy to get you started with a few.

Publish High-Quality Content

Your typical B2B buyer seeks out 3-5 pieces of content before reaching out to a salesperson. The more relevant content you publish, the more leads will come streaming down your sales funnel. Strive to offer high-quality pieces that will make the audience feel enlightened and empowered. Do so regularly and you’re virtually guaranteed to win their loyalty.

Use Catchy CTAs

There’s no sense in creating great content only to end with an unconvincing call-to-action. Your CTAs should be appealing, catchy, relevant and, most importantly, strategically placed. Here are a few ideas for effective CTAs:

  • Use arrows and other visual cues to direct the audience’s eye towards your call-to-action.
  • Use a clear phrase that entices the reader without being too pushy. The text is best placed right atop the CTA button.
  • Pin your CTA onto the screen so it scrolls with the content, or place it above the fold.

Leverage Social Media

LinkedIn has traditionally been the go-to for B2B marketing, but don’t dismiss the other channels. A recent survey found that over 70% of consumers also use Facebook in their professional capacities; take advantage by starting a Facebook group for industry discussions. Meanwhile, Twitter and Instagram will allow you to connect with like-minded individuals and contribute to various topics through hashtags.

Run a Targeted Direct Mail Campaign

Email doesn’t tend to go well with B2B lead generation when you employ a one-size-fits-all strategy. That’s why you want to run a targeted campaign instead. Focus on prospects you’ve done business with in the past and others who’ve shown interest in your brand, then use these tactics:

  • Segment your targets based on time lapsed and buying patterns.
  • Reach out to each segment using highly personalized messages.
  • Provide incentives for the prospects to get back to you.
  • Make sure your customer service reps are well-prepared for the responses. Have them do their homework so that every prospect feels familiar to your organization.

Use Webcasts

Only time will tell how long the COVID-imposed moratorium on events will last. In the meantime, webcasts will let you connect with an audience that already craves what you offer. Like with content, the key is to publish material that addresses the audience’s pain points. Be sure to publicize your courses on your site and social channels, and remember to send follow-up emails thereafter.

Persona Netflix: The South Korean Era Is Alive And Well

With Persona Netflix debuting April 2019, the online streaming giant is bent on cutting a rich slice of the burgeoning South Korean market. In the ’80s, it was all about the whole world turning Japanese. Japanese cameras, cars, and other technology were the cream of the crop. Movies and theme songs mirrored the consumers’ deep admiration for anything made in Japan.

Fast forward to the early 21st century and now the new kid on the block has been around for some time in the public consciousness. Persona Netflix is just one of the many big signs out there that South Korea is the team to hoot for. And so, the country’s top talents, technology and otherwise, are all over the place.

Perhaps this is more evident in South Asia than any other part of the globe. And yet incredible as it might seem, SK’s top TV soap operas are very popular in Africa as well, just as they are such a huge hit in the Philippines. The nemesis of North Korea has become the giant billboard of the world.

In the raging smart phone wars, the tiny country in the Pacific with a score to settle with its closest neighbor, sure knows how to pick a fight. In fact, it’s no longer playing the role of David in the Goliath saga. Everyone knows that it’s been in the big leagues for a while.

From foldable phones to crystal clear TV screens, the country’s biggest export is winning the war in many consumer fronts. So it wasn’t a big surprise when the democratic version of the Korean peninsula unleashed its boy bands in the music history. And you thought the UK’s rock and roll bands had a monopoly on mass hysteria. Think again!

With the release of Persona Netflix in the streaming world, the market leader definitely had no intentions of paying homage to Seoul’s hegemony. Rather, recognizing or acknowledging it was part of the game. For obviously, what better way to cut your teeth into the lucrative South Korean market than to pay homage to its star system and leading film directors?

What a smart play. Wasn’t it only recently that the acting academy of America extolled the virtues of South Korean film making by bestowing it with the highest honors? Persona Netflix is an idea whose time has come. With solid marketing research, having a popular local actress work with high-caliber directors is nothing short of alchemy. The streaming leader is definitely at the top of its game.

Boost Your Business With Create Agency Seattle Service

If you are running a business in Seattle, a good business strategy to boost your sales and market your products is to contract a Creative Agency Seattle service. One of the things where a business lacks is marketing to digital audiences. Whether you are selling a service, run an online store, or launching a marketing campaign, you will have no luck if you wish to compete with other businesses and lack a creative marketing and digital strategy.

Creative Agency – A Team of Digital Expert

In Seattle, you can give your business, marketing, and promotional edge by cementing your branding channels on the digital platform. However, the task is easier said and done as it requires time, as well as expertise to manage business marketing digitally. Seattle creative agency is a professional setup where you will get support from a team of professional brand strategist, communication experts, graphic design, and digital promotion service. These experts will provide you with a fusion of all marketing services that will allow you to promote your business to the broader audience on the digital platform.

The creative agency will assist you in launching your marketing campaigns on social media. Likewise, they will work on your other marketing channels, including print and electronic media. With other businesses focusing on the digital domain, you can excel with your company if you hire a team that brings you ahead of your competitors in the same niche by utilizing creative strategies.

Build a Stronger Business

You will find many reputed companies in Seattle, having a robust creative marketing edge. This advantage translates into getting more business and ultimately reflects the growth in ROI(return on investment.) If you feel incurring the cost of hiring a creative agency is an unwanted expense, you couldn’t be more wrong. In reality, the better your spend on an expert creative agency, the more exceptional results you will get to market and build a stronger business. You can rest assured that when you have a creative agency backing your business, you will get better brand recognition, and you will see your business grow in its reach to the customers.

Talk to the Professionals

A transition to moving a chunk of your marketing budget to a creative agency may intimidate or confuse you. Instead of making any moves, you can reach out to a creative agency in Seattle and get a free consultancy. Use this opportunity to learn everything about the services as well as get answers to your concerns. Once you have your mindset on the benefits of the creative agency Seattle, you can look around and hire the best contractors for the job.

Importance Of Media Walls Australia

Media Walls Australia provide a viable way to take advantage of signage in a retail or trade show environment. Marketing has its roots in understanding the reference market, but uses the aforementioned tools to achieve its results. Knowing the tools is equal to being well trained with weapons. It will therefore remain only to build a valid strategy.

Digital marketing strategies: initial evaluations and training. Like any good tactic to get to the goal you have to evaluate three fundamental aspects. Your target market: by evaluating the potential customers of your reference sector you have to carefully consider how much you can do via the web and how much with other tools (telephone, vendors, traditional advertising etc.)

Your competitors: Know your enemy. To be able to distinguish you from other companies that offer services or products similar to yours, you need to be informed about who your competitors are and how they work. Look for them on the internet, study their sites, their advertising campaigns, what they offer and how.

Your potential customers: to act in the best way you need to know what your ideal client is, how he spends his time on the web, what his interests are and his needs and desires. Knowing what they expect will help you understand what to offer to stand out from the crowd thanks to Media Walls Australia.

Effective marketing

Creating a website may seem like a difficult thing, but in reality Google, WordPress and many other companies offer free sites with pre-set graphics that you can customize in a few steps through a series of pre-established formats. Of course it is only the beginning, but it will be very useful if you want to do some practice to get clearer ideas.

To create a company site of a certain level instead you could do a course or rely on an expert like a graphic designer or a web designer. Consider that many companies offer online web marketing courses, including how to create a site and how you can use it to market your products or services.

The courses start from the basic level to deepen more and more the individual aspects of the industry, on the internet if they are from $50 up, up to over $1000, but obviously depends on what are your goals. If instead you have a certain predisposition for this sector and you think you can learn a lot also as self-taught, try to use the myriad of free resources on the web.

To put into practice and use internet marketing alone, you will undoubtedly have a good foundation on the use of media walls Australia, social media, search engine optimization (SEO) and more.

Scaling Up Your Lunch Trucks Business With Pinterest: What You Need To Know

If you have never thought of leveraging Pinterest in your marketing efforts because you only thought that it is a platform for women to share latest recipes and DIY projects, you need to check these astounding facts about Pinterest:

• Each pin is capable of driving up to 6 page views and 2 page visits

• A pin is 100 times more sharable than your average tweet

• Ecommerce websites can benefit immensely from pinning as each pin can generate up to 78 cents

• The lifespan of a pin is 7 days while that of Facebook and Twitter are 90 and 24 minutes respectively.

Put simply, there is power behind using this visible search engine to drive traffic to your website. But how do you create more traction from this versatile platform. Well, here are top 3 Pinterest marketing tips you can use to scale your website’s traffic.

1. Concentrate On The Description

Every pin has description below it that tells the reader what the pin is about. For bloggers, the blog title of your post and a little description of the post should suffice. However, to maximize your pin’s potential, it is highly recommended to go beyond this. For higher engagement, your pin should be:

• Detailed: strive to provide enough information to entice readers to click through your blog

• Interesting: it should draw the attention and emotions of the readers. So, use sensory-related words and great sentiments

• Actionable: include a call-to-action by using phrases such as click to find more or check out.

2. Create Pin-Worthy Images

What makes Pinterest alluring and addicting is the great images that users pin. Using just any image that you pick online doesn’t cut in this platform. So what makes a pinntastic photo?

• The right size: images should be taller than wide as 80 percent of pinners view feeds via mobile devices. Aspect ratios of 2:3 or 4:5 are y recommended.

• Image should be stunning: avoid human faces, use vibrant visual colors, and use contextual backgrounds that add to your overall blog’s image

3. Remember To Integrate Text In Your Images

For your pins to draw attention and drive traffic to your lunch trucks business website, it is vital to start adding texts to your images. It will not only look more professional, especially if done right, but it will also help your audience know exactly what your pin is about, fast at a glance.


Pinterest is one of the fasted growing social networks, and it is not going anywhere soon. As lunch trucks business owner, it is one of the greatest playgrounds to sharpen your image-making and marketing skills as you drive traffic to your site freely.