LinkedIn offers Lead Gen Forms for lead generation at its platform. You can use this option to increase lead conversion rate. The users viewing your ads will have an option to contact you. You have to place CTAs on the ads. LinkedIn has figured out the fact that more than 80% engagements with its sponsored contents are through the mobile. Common web forms used for the desktop environment prevent easy conversions on mobile devices. LinkedIn lead generation becomes easier by using this user friendly form.
The purpose of Lead Gen Forms
These forms are designed and developed for use with the LinkedIn Sponsored Content campaigns. It is optional to use it. You do not pay anything extra for using this feature. This simple form contains a call-to-action with your sponsored ad campaign. You can encourage your users to sign up, provide email, download an ebook, or take any other action based on your marketing goals. When a user clicks the CTA, a signup form comes up. It already contains the user’s LinkedIn account details. The person just has to provide the email address and submit the form. This action takes the user to the target webpage provided by you.
Setting up LinkedIn Lead Gen Form
You have to first set up a sponsored content ad campaign at LinkedIn. You get the option to choose the Lead Gen Forms here. Select this option to use this form feature. Name your campaign and provide information about the sponsored post. You can create the promoted content from scratch or use an existing campaign from the Campaign Manager. Now create your form template. Provide the required additional information. You have to choose the details you want to collect from the user account. You can choose maximum seven fields. Click the save button and your Lead Gen Form will start working.
Why Use This Form?
The main goal of using LinkedIn lead generation forms is to boost conversions rates. You cannot increase lead conversion rate by just providing useful contents. You have to make the signup or opt-in process easier. This form feature is a nifty tool to increase conversion.
LinkedIn’s lead generation form reduces the steps involved in accessing the features and contents you are providing in lieu of the contact information of the user. It has a symbiotic relationship because you will be providing valuable stuff to your users while they provide you some of their personal details to access what you are offering. You may be offering regular contents or other benefits. People interested in such offers will have no problem signing up for your offer. Your task of generating leads through the LinkedIn becomes easier by using this form.