Real estate mailers are direct mail pieces that a realtor can send to prospects. In most cases, they are made of real estate postcards. These mailers are small postcards that help to bring in leads and build name recognition. These mailers are glossy, printed on both sides, and has information about the agent, specific listing, and the neighborhood.
The most common and useful examples are just listed postcards, just sold postcards, expired containing letters, open house postcards, and agent introduction postcards. Other attention-getting cards are cash buying real estate postcards, fence-sitter postcards, free offer cards, and renter postcards.
The benefits of real estate mailers are that they work, produce fast results, are read, make an excellent first impression, are inexpensive, easy to test, and competitors can’t copy your postcard marketing system. Another benefit is that they provide a smooth and transparent way to give information to those looking to buy or sell. Address, phone number and website and email information make it easy and fast for potential clients to find you.
Additional benefits of real estate postcards are that they get a person’s attention immediately. People can read them without having to open an envelope and can quickly review the information and understand the gist and purpose of the message. These mailings often use pictures, graphics, and slick paper that grab a person’s attention. Most importantly, they are highly versatile.
Tips on creating real estate cards that will draw people to you are first deciding on your objective. Think about if you want to conquer a neighborhood or focus on your database, or both. Choose your design and then choose what else you want to be incorporated, such as solds, market trend stats, or market activity data.
Other tips are timing your mailing correctly and finding the ideal frequency, catching your audience’s eye with colorful and informative cards, and using space wisely. Additional tips are being honest with your mailings, being consistent with marketing, and following up by phone or email. Follow ups are appreciated and necessary for effective results.
To conclude, real estate postcards are direct mail pieces that a realtor can send to prospects. In most cases, they are formed as postcards. Talk to a real estate mailer representative and find out how these mailings can add value to your real estate business. With the many varieties and benefits available, it just makes sense to check them out.