Type B Design is an online marketing services bureau that aims to provide professional digital marketing services for websites. Marketing today is increasingly conducted in the digital realm and Type B argues that website development cannot be left to inexperienced or do-it-yourself approaches.
Type B opened in 2014 with the goal of focusing on small businesses. They are headquartered in Seattle, Washington and are composed of a group of problem-solvers and creatives that understand the hard work and commitment required to be a self-employed business owner and offer the same effort and commitment to each of their clients.
One of the things Type B Design emphasize is the copy on a website. At its simplest, the copy on a website describes what a business does and why. The initial impression made by a website’s text can be the decider between a potential customer clicking onwards or going to a different site. In addition, a customer can use search engines to assess a business and compare it to others without ever making contact. The primary goal of good copy is to give customers a memorable experience on a website and that provides consistent information about what a business does and how it is distinguished from its competitors. Ultimately the copy on a website reflects the business, the people running it and is a fundamental way of establishing a brand.
The company offers a free website audit that will help clients to determine whether their online assets are bringing in new customers and business. They offer an easy-to-understand summary of their website that will help to generate more leads, engage better with visitors, make sure the site displays well on all devices and ensure that the site provides the functionality users need. They say that this service is like a health check-up for a website, that analyzes key metrics and measures other factors that determine a site-s online success. Once complete they send their top recommendations in a comprehensive report.
This is a part of their three-pronged approach to helping businesses with their websites; the first part is assessing the website and seeing how it can be improved. The second involves creating a marketing strategy that includes practical techniques for improving customer conversion and other elements of the user experience on the site. Finally, tracking tools are used to ensure that their strategies result in improved customer satisfaction and growth in the business.