Videos and the Internet go together. And since the Internet is almost omnipresent – so are videos. This explains why video production is such a trending career choice and why there are several animated video production companies setting shop. If you cannot discern animated video popularity, the following shall give you some perspective.
Mobile Users
More than 50 percent of Internet users access the online space on their mobile device. Gone are the days when desktop PCs were primarily used to go online. And when it comes to videos, most people like to watch videos instead of going through text. A video is far better at delivering longer messages to users.
Email Marketing
Emails that are accompanied by a video attachment tend to be more successful at achieving their purpose. Even a small animated arrow sign would be enticing enough for a user to click on it and see what lies at the other end of that arrow. Emails with videos happen to see increased click-through rates, and also more shares/forwards.
Search Engine Optimization
The SEO of a website is enhanced significantly by video content. Google constantly plays with its search engine algorithm to provide the best search experience possible to its users. To make sure the search pages aren’t filled with keyword-rich, poorly written text, the behemoth of a search engine is slowly preferring video content over traditional articles. A visitor would naturally spend more time when watching a video than going through text. More time spent on the site means more love from Google’s search engine robots.
Connection
Generally, a visitor doesn’t spend more than 15 seconds on a site that he doesn’t find interesting or offering unique value. Through a video, it’s easier to keep a visitor committed. A video lets you connect with potential buyers by engaging with them passively and instantly.
That said a video doesn’t guarantee increased engagement levels. Remember, “video” is just the format and it’s still content that reigns supreme. If the video’s content is unimaginative and not thought out, you should not expect to have more than 15 seconds of your visitors’ time.
A great video is something that tells a story. When your video has characters acting a story out, it unconsciously relates to the minds of the people better. Moreover, a video should click on a personal level with the user. You should not try to blatantly sell anything through the video. Also, it is important that the message you are trying to convey is apparent from the start to the end of the video.
Videos and the Internet go together. And since the Internet is almost omnipresent – so are videos. This explains why video production is such a trending career choice and why there are several animated video production companies setting shop. If you cannot discern animated video popularity, the following shall give you some perspective.
Mobile Users
More than 50 percent of Internet users access the online space on their mobile device. Gone are the days when desktop PCs were primarily used to go online. And when it comes to videos, most people like to watch videos instead of going through text. A video is far better at delivering longer messages to users.
Email Marketing
Emails that are accompanied by a video attachment tend to be more successful at achieving their purpose. Even a small animated arrow sign would be enticing enough for a user to click on it and see what lies at the other end of that arrow. Emails with videos happen to see increased click-through rates, and also more shares/forwards.
Search Engine Optimization
The SEO of a website is enhanced significantly by video content. Google constantly plays with its search engine algorithm to provide the best search experience possible to its users. To make sure the search pages aren’t filled with keyword-rich, poorly written text, the behemoth of a search engine is slowly preferring video content over traditional articles. A visitor would naturally spend more time when watching a video than going through text. More time spent on the site means more love from Google’s search engine robots.
Connection
Generally, a visitor doesn’t spend more than 15 seconds on a site that he doesn’t find interesting or offering unique value. Through a video, it’s easier to keep a visitor committed. A video lets you connect with potential buyers by engaging with them passively and instantly.
That said a video doesn’t guarantee increased engagement levels. Remember, “video” is just the format and it’s still content that reigns supreme. If the video’s content is unimaginative and not thought out, you should not expect to have more than 15 seconds of your visitors’ time.
A great video is something that tells a story. When your video has characters acting a story out, it unconsciously relates to the minds of the people better. Moreover, a video should click on a personal level with the user. You should not try to blatantly sell anything through the video. Also, it is important that the message you are trying to convey is apparent from the start to the end of the video.