Today’s world has gone online and so have businesses. We nowadays shop on the Internet and do much more. As a business owner, you need to embrace this new trend and have a properly working ecommerce analysis tool to give you the competitive edge over your competitors.
Not all analysis tools are the same, and therefore, you will need some helpful tips in finding the best in the market.
Here is a list of qualities that a good e-commerce analysis tool absolutely must have for your business to stand out.
– UI/UX Coherence
A good e-commerce analysis tool should provide simplicity and ease of use to the user. When someone visits your website, they have probably already made up their mind on the specific item they need. They are usually in a hurry and do not have much time to waste. This means that navigating through your website should be logical, intuitive, and easy. It is, therefore, important that things such as options for fast searches, especially in large websites and other useful tools are added to the website. You will earn more rewards by keeping things simple and intuitive.
– Seamless Integration of Social Media and Mobile
There is no doubt that cellphones are taking over. In fact, forecasts show that mobile-commerce will comprise 45 percent of all online transactions by 2020. The same is true with social media. This online form of communication has given people all over the world a simple and convenient way to communicate. You can also take advantage of this by using a tool that can seamlessly integrate with mobile and social media, therefore, easily staying connected with your customers.
– Security
The Internet is not a safe place. It is full of hackers and identity thieves. You, therefore, need to have solutions that are secure and are backed up with proper authentications. For an ecommerce businessman or woman, you must have an SSL certificate. It will give your clients peace of mind and ensure that every transaction is encrypted. Your customers will feel at ease knowing that they are doing business in a safe and secure place.
– Fast Load Time
Web load speed and customer conversions have a clear relationship. This is according to research conducted by leading market research firms. The less time it takes for a page to load, the more likely customers will be to visit and do business with you. Also, the more time he or she spends waiting for a page in your website to load, the less likely it is that they will do business with you.
A trendy looking website is good to have, but it will be a total waste if visitors have to wait for 10 seconds to load. Pay close attention to your web performance and load times and customers will thank you.