Unfortunately, most marketers don’t have a Digital Video Strategy today. While they understand the importance of video and may even post them frequently they don’t have a deeper objective in mind while doing so. Nevertheless, when you stop to consider how much time people spend watching videos today there’s no doubt that it’s important. There’s also no doubt that you need to create a strategy that results in more engagement with your brand.
Understand Your Audience
When you want to create a successful marketing campaign for your brand you need to know who you’re targeting, what type of content interests them, and where they can be found. You don’t want to pay to have your video play on websites that are of no interest to your audience.
Consider Your Goals
You need to think about why you’re running your marketing campaign. Whether you’re trying to drive traffic, sales, or awareness you want to capitalize on these things by using the right tone of voice and delivering the right message. This is why you need to spend time getting to know your audience before investing money into making videos.
Stick to Your Message
While you may want to test out branding or different types of marketing it’s still important for your viewers to know who’s speaking to them and what message you’re trying to deliver. By maintaining consistency in your branding you’ll be much more successful with your video marketing.
Create a Message People can n Understand
Just because you put a lot of money into your video doesn’t mean it’ll automatically be successful. Of course, this doesn’t mean you shouldn’t invest in your video as this could harm your brand’s image or make you look like you’re providing low-quality content. This is why it’s important to invest in your video wisely.
Optimize and Target Your Videos
You’ll want to make sure your videos are optimized to get as much engagement as possible. If you’re using Facebook this means creating a short video with captions that you upload directly to your channel. However, for YouTube, you’ll want to wait until two weeks after your video launches and tweak it for your target audience.
The Bottom Line
Now that you have a better understanding of the importance of your brand’s Digital Video Strategy it’s time to heed these tips and put one together. The time you invest here will pay off as you see more people engaging with your brand.