Most people think of Linkedin as a website of profiles of business professionals, and while that’s true, one of the standout features of this social platform is the company pages. Company pages are not mandatory, but if you’re interested in LinkedIn campaigns, then you’ll need to start with a company page.
Marketing Your Company Page
The first thing you should do is link your company page to your newsletters, blogs, emails, and other social media platforms. You should also place a “follow” button to encourage visitors to connect with your Linkedin page.
Next, you’ll also want to email your current friends, employees, peers, etc, and get them to connect with you on LinkedIn. This will help spread the word about your business page and add connections.
The next step is to publish and share content. Granted, this can be a lot of work, but it’s exactly the thing people are searching for. To get any mileage out of Linkedin, you’re going to have to create content that’s valuable. The more people that like it, the more that will connect with you and follow you.
This, of course, all leads up to your LinkedIn campaigns. Native ads are articles that you can pay to get preferential placement in the newsfeeds of your audience. Linkedin provides good targeting, so you can focus on the right prospective group to drive views, and you can get a lot of views with an outlay of minimal money.
Creating A Campaign
The steps to create a campaign on LinkedIn are the following:
Create an account
Create a campaign
Segment
Set auction bids
Set the budget
Measure performance
The first thing to do is access Campaign Manager, the LinkedIn platform that lets you create, manage, measure and optimize ads and campaigns. Once you’re set up, you’ll have three different types of campaigns that you can set up: text ads, sponsored content, and in mail sponsored messages. Select which type of ad you want and then select the segment.
The importance of segmenting is that the more specific and relevant the ad is to the audience, the more clicks you will get. In LinkedIn it is possible to segment according to a series of categories such as location, company, job, place of studies, skills, gender, and age.
Next, you’ll select the auction price, and whether you want CPC — Cost per click — or CPM — Cost per thousand impressions. You’ll set your budget, launch the campaign, then measure performance. After some time, you’ll analyze the numbers, and then you will know if your campaign has had the performance you expected. There are lots of free linkedin training online so better look for it.