Amazon may be far ahead in the eCommerce industry but other companies are growing at impressive rates as well. Sellers who are having difficulty in the saturated platform may want to consider expanding into new places that will allow them to reach greater heights. Walmart is definitely one of the leading alternatives given its status as the main eCommerce rival, its mastery of retail, and its significant resources. It is also worth noting that Walmart opened its Marketplace and filled it with impressive sellers that offer high quality and genuine products. The results are making heads turn, to say the least.
Exponential Growth
It’s true that eCommerce took a massive leap forward as a whole during 2020 because of harsh realities brought about by the pandemic. However, the numbers for the retail giant are still remarkable with 69% Q4 growth that looks to sustain its momentum in 2021. The company’s online sales now comprise 6.2% of its total sales from just 2.1% a year ago. Meanwhile, actual revenue figures rose from $15.7 billion in 2019 to $21.5 billion in 2020. Consumers are definitely changing in their shopping habits whether due to forces of nature or due to the convenience offered.
In-house Fulfillment
In the past, merchants had to fulfill all orders. Now they can rely on in-house fulfillment which can drastically reduce business complexity while improving the speed of delivery. Eligibility rules are strict but those who can get in will be able to enjoy the perks that they may have enjoyed in the competing platform. Of course, those who want to retain the ability to fulfill their orders can do so. This may be a better option for some who have invested in their own fleet or have partnered with other logistics operations.
Store Policy Control
Marketplace sellers are given greater control over their own store policies. There are minimum requirements for everyone on the platform but these are few and fairly manageable. For example, there is a standard 30-day return for most items. High-priced items tend to have longer periods. Customers may send back products to the seller or to a Walmart location which can be much easier for them. Sellers can charge fees, set their own return process, and make their own timelines.
Diversification is usually a good idea as you limit your risks while expanding your upside. Just make sure that you study the move thoroughly and prepare for it well. Consider using Helium10 for Walmart as well. It has Helium10 for Walmart that can prove helpful in this eCommerce platform.