The Job of an Advertising Sales Agent
These agents are professionals who can rank anywhere from an advertising broker to an advertising executive. These professionals mostly work on sales targets where they have to find leads, get new prospects, and turn leads into sales. The main area these agents work on is selling or renting out advertising space to the clients.
Many companies have specific locations that they want to sell or give on rent to different industries. An advertising sales agent work for these companies and utilizes all sales channel to find the clients. You will see these professionals working with advertising agencies, media agencies, promotional agencies, and other sectors who have the potential to be clients for the advertising space.
Prime Job Duties
An advertising sales agent should have a complete grip over marketing, branding, and personal selling domains. Most of these sales take place in one-on-one interactions, so the agents should be someone who gets along with people and have no qualms in speaking to a large gathering of potential clients.
The primary duty of the agent is to ensure that they meet their sales quota. Only those professionals can excel in this career who continuously meet and exceed the company’s sales target. This job can be stressful and demanding, and more suitable for people who are willing to go the extra mile to get those sales figures. While the situation may be stressful, but it is a lucrative opportunity to earn a good salary and massive commissions. The most sales rep and advertising agents who prove their mettle by closing big deals with the clients, find more significant opportunities to work as executives and advertising heads in big companies.
The advertising sales agent has their sales target in hands, and usually have the free-hand to devise their selling tactics. Ideally, the advertising agent looks in the market for potential customers, prepare and plan sales pitch and presentation. They can use any selling methods, including cold-calls, or finding door-to-door clients. The agents will also maintain their existing portfolio of clients and use them as a lead to get new accounts. It is often common to see these agents working under pressure, especially if they are not meeting their sales quotas.
In most cases, there is no demand for high qualifications to start the work as an advertising sales agent. Companies show more inclination for energetic people who can provide them with sales. You can begin this career holding a high school diploma.