When designing an eCommerce website, the goal should be to create a user-friendly experience. In order to achieve this, there are several important elements to consider. These factors include customer service, ease of navigation, and product reviews. Providing these features will increase the chances of customers making purchases.
It’s no secret that people want to learn everything they can about a product before buying it. For this reason, you should have product specifications that are easily customizable and readable. Also, you should make sure that the price you charge is as transparent as possible. This is because people are more likely to purchase a product if they know what it costs.
One of the most important eCommerce website design features is the navigation bar. A navigation bar should be clear and accessible on every page of your website. Ideally, it should be located at the top of the page. Having a clear navigation bar makes it easier for users to find what they are looking for.
Providing links to relevant pages is also a good idea. Links to product descriptions, reviews, and other useful information are all helpful. The site should also provide options to share your findings with friends on social media.
Another feature to consider is a wish list. This feature is designed to help customers store products they might like but doesn’t have time to purchase. Similarly, you should make it easy for customers to return their items.
Product videos are a great way to show off your products and engage your customers. Videos can be used to illustrate how the item works in different situations and can also boost your conversion rate. Make sure to include zooming, multiple angles, and more.
Providing a free shipping option is another excellent feature to consider. You should also be able to offer a generous return policy. If you offer a free shipping deal, you’ll see a higher conversion rate.
Calls to action are crucial to directing visitors to the right places. There are a few types of CTAs, including “Add to Cart,” “Buy Now,” and the obvious “Add to Wish List.” All of these features have the same purpose: to lead customers to buy a product.
Considering the best eCommerce website design features will not only improve your site’s overall usability and customer experience, but it will also improve your sales. Implementing these features will allow you to gain a better understanding of your customers’ preferences and will help you tailor your offers to them.
One of the most important elements of eCommerce website design is having a mobile-friendly design. More than half of all internet traffic comes from a mobile device, and a responsive website is the best way to go. Your website should also be adapted for tablets and laptops.
Lastly, if you’re planning to build your own eCommerce website, make sure you use a secure connection. Otherwise, you risk losing customers’ trust. Choosing the correct payment method will also increase the likelihood of a sale. Popular options for payment include PayPal and Apple Pay.