Marketing has and continues to evolve every day and while traditional marketing is still applicable, the dynamics of the modern customer have rendered it less effective. To overcome the challenges and shortcomings of traditional marketing, marketers have established that inbound marketing could very well assist them to realize greater sales. So what is inbound marketing? This article seeks to delve into the concept as well as other crucial elements such as why every business or marketer needs to embrace it.
It is a modern marketing strategy that optimizes a variety of pull marketing. Some of the approaches include blogs, content, marketing, Search Engine Optimization (SEO), Pay Per Click (PPP) and social media among others. All these approaches are designed to boost brand awareness and increase sales.
Contrary to inbound marketing that wins the attention of customers, outbound marketing seeks to identify customers. This is the reason inbound marketing is the most effective way of making a business known to members of the public.
Why is Inbound Marketing a Buzz Today?
We live in a fast-paced world full of information but with little attention. According to a study by IBM, 2.5 quintillions of data is created every day and that 90 percent of the world’s data has been developed in less than five years alone.
Today, this new marketing strategy has given customers (both potential and existing) an opportunity to access accurate information about a product(s) as quickly as possible. Social media has become a powerful platform since it allows buyers to share and compare product information before making a purchase.
Why Every Marketer Needs Inbound Marketing to Remain Relevant
In a nutshell, inbound marketing offers marketers numerous benefits. When properly implemented, this marketing strategy can help:
• Create and sustain a brand preference subsequently influencing future purchases.
• Generate and boost social media shares.
• Place customers at the forefront of marketing.
• Help stimulate search engine optimization efforts.
• Boost brand awareness and presence.
• Customers to connect with your brand whenever they need it, 24/7.
• Generate sales leads at a lesser cost compared to traditional marketing strategies.
Contrary to traditional marketing initiatives, what is inbound marketing, strategies are self-supporting. For instance, a strong piece of content has the ability to sustain increased sales both in the short-run and in the future. Original and captivating content can be a good source of traffic through SEO, and other sharing platforms, including social media and word of mouth.