Social Media Conferences and your business:
So to continue from part 1 of the content for the article/blog on the benefits of the owner or even his or her employees attending a Social Media Conference, let us continue with the next benefit.
- 4: BUILDING TRUST AND SHARING: Like mentioned in part 1 of this article/blog, and comparing it to the office water cooler meetings, it not only does all stuff mentioned before but more important factors which can only benefit the company, like building trust amongst competitors and sharing ideas with like-minded individuals which will lead to even more trust and leads for future references and platforms.
Also, the trust built up between the attendees of an SMC to trust in the products and platforms used and promoted at these conferences and in use at that time by the business as well as improve trust and value to any future products and platforms.
Also like the “water cooler” scenario, the feeling of freedom to say and do what you want is so “open” you can share ideas or even shortcomings of any products or platform that may be in use or which can be of use for the future.
- 5: FACE TO FACE COMMUNICATION: Once again we go back to the mention of the ” water cooler” communication hangout, it is face to face and people tend to trust that type of communication, as the best of the best in the industry especially marketing can read body language easily and can see potential in ideas, people and or product suggestions and maybe the make or break or a solution or problem-solving idea.
Also, face to face at these conferences mostly happens as “hallway interactions”. ie: when moving from one area to another and bumping into a presenter or member of the committee or company that set this SMC up and you quickly chat them up with an idea or problem you found in their product during your daily use, and there might just be what is known as a bright spark of an idea that grows into a brush fire product.
So with all this in mind, we will tackle further benefits in part three of SMC and the benefits related to attending them and you’re company’s well being which is always the main idea behind this SMC.
In part three we will look at:
- 6: LAIDBACK:
- 7: THE LOOSE TONGUE MODULE:
amongst one or two other benefits.