Anyone who is trying to sell products must create good marketing materials to convince consumers. Enticing pictures are necessary if you plan to sell online since that is the closest that people will get to seeing the items prior to purchase. These should be of professional quality if you want them to pay attention. The quality of the images will reflect on the quality of the goods. Don’t settle for amateur images. Make an effort to capture impressive shots by yourself or, better yet, hire a professional product still life photographer to do it for you. Here are a few important rules to consider:
Lighting
Photography is all about capturing the play of lights on your subjects. When it comes to product marketing, it is crucial that you present the items in the best possible light — literally and figuratively. The right light sources should be used to highlight the notable features. Sometimes it will be good to use natural light. At other times, it will be better to stick to the studio where various equipment can be utilized to achieve the perfect lighting conditions. The camera settings must also be tweaked for optimum results.
Background
Since you are trying to sell a product, the item itself must be at the forefront. There should be no distractions that could diminish the audience’s interest. Most would opt for a plain white background to achieve this. This isolates the object which forces viewers to see more of the details. White also happens to be the most preferred background in most websites so it is easier for the image to blend seamlessly into different platforms. One exception would be if the product has very light colors. Then it might be tricky trying to capture it against a white background. A darker one, perhaps black or a shade of gray, might be more appropriate.
Close-up
Snap close-up shots of the product from different angles to draw attention to important details. The clarity should be exceptional such that buyers can almost feel the texture on the surfaces. Using macro lenses is a good idea as these allow the camera to get really close without any blurring. Capture the front, back, and sides. If it is a piece of electronic equipment, then highlight the controls, the I/O ports, the screen quality, and other interesting parts of the product. If it is a dress, then get a close-up of the patterns, logos, illustrations, and other fascinating details. The softness of the fabric will be almost tangible in the hands of a good photographer.