Guide To Free LinkedIn Training

When designing a digital communication strategy, few companies stop to analyze if it really suits them to have a presence in social networks, or at least, in the most popular ones, including LinkedIn. In any case, if one looks at the statistics, the most logical thing is to think that ignoring them is not an option.

There are the figures to prove it: these platforms had 2.3 billion active users 2016, which is equivalent to 31 percent of the world’s population. In this context, it is clear why there are so many organizations that do not dare to stay out of play, especially when it comes to the heavyweights in the field of web 2.0. In addition, LinkedIn for companies can help achieve your business results.

Created in the United States in December 2002, Linkedin is the network for professionals most used worldwide. It attracts more than 400 million users (according to information from the social network itself). Free LinkedIn training enables users to make the most of the platform. Registering on LinkedIn is not enough.

Establish quantifiable objectives – You have to define what you want to achieve on LinkedIn, for example, reach a certain number of followers, launch an effective customer service channel, disseminate the contents of the website, capture records for the database or start up selection processes.

Periodically update your profile – Not having an active presence on LinkedIn can project a certain image of sloppiness. The same happens if a quick response is not given to the complaints raised by the users through this channel. It is very important to stay active and keep the LinkedIn profile of your company updated.

Monitor the results – Web analytics tools should be adopted to measure the results obtained in LinkedIn, so that the communication and marketing departments have the necessary information to change strategy.

It is clear that carrying out these actions means allocating a good number of resources, both in economic terms and in hours of dedication by the staff. Therefore, it is worth considering what the company will obtain in exchange for creating (and, of course, updating frequently) a LinkedIn profile.

If you have been interested in this article and want to launch a strategy on LinkedIn and other social networks, here are three templates that will help you in the process:

Compared to Facebook or Twitter, Linkedin is a more effective tool when generating leads for the company’s database. Up to 53 percent of business-to-business (B2B) companies have obtained one or more customers through LinkedIn, and 22 percent in the case of business-to-customer (B2C) companies.

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