Real estate mailers comprise a range of direct mails that you could send to potential buyers to solicit leads. These mailers are an effective and inexpensive way to gain leads and build name recognition. The following are some tips to ensure your real estate mailers do the trick, always.
Be Consistent
Being consistent with your mailers would help build reputation and brand. There are templates that would automatically send real estate mailers each month on your behalf. The content would be automatically generated. However, you may customize the content to your area’s specifics.
Create Color-Popping Flyers
Instead of actual postcards, you may send full-page flyers to direct more attention toward certain listings. Color flyers, unlike postcards, facilitate more imagery and an increased sense of space compared to a conventional postcard mailer.
Grab Attention with Odd Shapes
With long flyers, you can ensure your direct mails look unique and attention-grabbing. You may include attractive images in your real estate template, highlighting the property and thereby gaining increased exposure for your services.
Use Size to Good Effect
Beautiful listings shouldn’t be restricted by space so that they grab necessary attention. You need not come up with huge, glossy flyers that look like a magazine cover. The flyer just needs to look big, beautiful, different, and effective at communicating the right message. Boutique listings, for example, would benefit significantly from the use of large flyers.
Use Drone Pics
When you mix drone photography with your real estate acumen, you are sure to have a winner on your hands. In other words, to sell properties worth several million dollars, you should also know how to capture and showcase them well.
Provide Satiating Information
Giving homeowners information they need — such as the number of properties up for sale in the neighborhood, the number of days the property has been up for sale on the market, median prices, etc. — would interest a potential buyer more than a generic sales pitch. You need to be real and offer all the information that the buyer in you would expect.
Use Color to Direct Attention
Whether using conventional postcards or flyers, choosing bold hues to draw interest to areas you would like to highlight is a solid way to direct and hold attention. Contrasting colors can be used to highlight certain important messages in the flyer, such as a free service or a bonus feature. This may increase the likelihood of the potential buyer getting on the phone and booking an appointment.